Don’t Call Naomi or Any Other Coloured Woman “Chocolate” in your AD!


Oh My Gosh! I can’t believe this is still happening. Sneaking, racist shots in ad campaigns have to seriously stop, and I’m in agreement with this article. Cadbury Chocolates had the nerve to put this out >>>

cadbury ad

Well, this ad got Naomi so pissed, her mom, and many, many coloured women around the world, that Cadbury has flames under their Bee—Hine—. got the scoop:

“The Cadbury chocolate company pretty much pissed Campbell off with the above ad and now that Naomi pretty much demanded an apology, she got one.

Cadbury’s recent print ad for their Bliss chocolate bar pissed Campbell off to the maximum after it showed up in UK newspapers last month. In fact, Naomi even threatened to sue!

Campbell told the UK’s Independent, “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”

And even Campbell’s mother Valerie Morris is ef-fing pissed! Morris spoke out too saying, “I’m deeply upset….Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s’. Shame on Cadbury.”

Now that the ad has been pulled, Cadbury has also issued the following apology via their website:

Cadbury understands that our latest advertising campaign for ‘Cadbury Dairy Milk Bliss’ caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offense to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so. We can confirm that the advertisement is no longer in circulation and we will not be using it in future marketing….We have been in discussions with Naomi’s solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue.””

So there you have it. People, companies, etc.. may not like Naomi Campbell, but a lot has to do with how the media has portrayed her, and people trying for years take advantage of her, especially when she’s a female, black, successful, in a dominating, majority Caucasian lead industry. She has risen as a Super Model, a super star.  Trying to tear her down is all they can do. Remember she’s not just British, but British-Caribbean, the spice of the islands run through her veins, so if you can’t take the heat, stay out of the kitchen!

~ A Quick Note >>> Registration for Summer Signature Style Program 2011 closes on  Thursday 23 June 2011 at Midnight!

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